Bold Apparel in Baton Rouge and Beyond

At Tru Flava, we specialize in dynamic, colorful apparel that empowers people of color to express their true selves in bold, hip hop and traditional styles. From T-shirts to hoodies, our collection is designed to inspire and make a statement. Based in Louisiana, we serve nationwide and international areas from Detroit to Dubai. Ready to rock your flavor? Contact us at [email protected]..  

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From Dorm Room to Nationwide Style

We started Tru Flava in 1989, selling apparel out of a college dorm room. Over the years, we've grown to offer our products at collegiate homecomings, music festivals, and African American events. With over 30 years in retail and wholesale, we've also worked with major clients like Walgreens and Albertsons, bringing our bold style to the masses and proudly expanding our reach nationwide.

Crafting True Culture Through Fashion

We're a family-owned, Black-owned business that takes pride in offering attractive and unique designs. Our apparel stands out not just in style, but in the way we connect with our customers. With a focus on superb customer service and commitment to quality, we ensure you get the best every time, making each purchase an experience that celebrates individuality and culture.